Aiming to stay in the driving Seat

In the first of a new series of motor industry Q&As, Shane O'Donoghue talks to Cian O'Brien of Seat Ireland.

10th March, 2013
Cian O'Brien, director, Seat Ireland.

Cian O'Brien was appointed as director of Seat Ireland in November 2012, and was tasked with getting the relatively undeveloped brand to a 3.5 per cent market share by 2015 (from 1.71 per cent in 2012).

Three months into the job, Cian took part in the first of a new series of motor industry Q&As with Shane O'Donoghue.

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