Figuring out “a way of commoditising a defibrillator without making it a commodity” in an increasingly competitive marketplace is the challenge that lies ahead for Belfast company Heart-Sine, as it bumps up its workforce by 40 before the end of the year.
Core to that challenge is making sure organisations, businesses and individuals “can buy them at a low cost so everyone can have them”, said the company’s chief executive Declan O’Mahoney....
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