Consumers over the age of 55 are ''massively understudied and underinvested in'' by brands and advertisers in Ireland, according to a study by Dublin media-planning and buying firm Mediavest. There is, the company suggests, a big opportunity for brands to lead a cultural change in how society sees, caters to and engages with those aged over 55.
''From time to time we take international findings and contrast them with the Irish experience to find out whether they...
Subscribe from just €1 for the first month!
All Digital Access + eReader
Unlimited Access for 1 Month
Then €19.99 a month after the offer period.
€149 For the 1st Year
Unlimited Access for 1 Year
90 Day Pass
Unlimited Access for 2 Years
Get a Business Account for you and your team