Age Action plans major impact with new billboard campaign

Free advertising helps charities to reach a larger audience, writes Samantha McCaughren.

13th September, 2008

Free advertising helps charities to reach a larger audience, writes Samantha McCaughren.

Most Irish charities have little or no money to spend on advertising campaigns, so when Age Action Ireland won a free billboard campaign, it decided to get a bang for its buck.

Ocean Advertising, which is giving away ads to five charities, worked with Age Action to come up with a controversial ad highlighting the number of people who die from the cold...

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