Aer Lingus bid: Who's who in the skies
The personalities involved
In the Ryanair corner
The flamboyant chief executive of Europe's largest low-cost carrier is not averse to attention-grabbing stunts, but market insiders believe that a serious strategy lies behind his latest swipe at Aer Lingus.
O'Leary believes that taking over Aer Lingus could position Ryanair extremely well for longer-term consolidation in the industry.
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