Adwalker doubles Rockefeller Centre responses

Dublin-based wearable-media specialist Adwalker is being credited with a doubling of response rates to promotions for the observation deck (called Top Of The Rock) on the 70th floor of New York’s Rockefeller Centre.

3rd February, 2007

Dublin-based wearable-media specialist Adwalker is being credited with a doubling of response rates to promotions for the observation deck (called Top Of The Rock) on the 70th floor of New York’s Rockefeller Centre.

The Manhattan tourist attraction, built in 1933, achieved a boost in traffic after Adwalker’s ‘brand-ambassadors’ went out with their wearable interactive computer gear to promote it.

The Top of the Rock promotion marked the first time Adwalker...

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