After a strong 2006, media buyers expect the 2007 general election and SSIA spending to produce a buoyant year for advertising sales, with activity concentrated in the first half of the year.
Print and outdoor will be booked solid six weeks in advance of the election, which is expected to take place in May, and SSIA ads will be everywhere.
One theory is that people who took out SSIAs later rather than sooner - and these are...
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