Former London stockbroker Trevor Lawless has launched a new concept for anyone interested in display advertising.
A hybrid of outdoor and ambient, his 360 Digital Displays company is promising eye-catching high-definition moving advertisements whose content can be delivered via a broadband connection. The ads are displayed on sleek tubular units shaped rather like large post boxes which will be placed in retail centres, according to Lawless. Proposed footfall, he said, should exceed 50 million a...
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