Advertising agencies adapt to growing ethnic population
Ten per cent of Ireland’s population is now made up of foreign nationals, according to the latest census statistics.
Ten per cent of Ireland’s population is now made up of foreign nationals, according to the latest census statistics. This trend has forced advertising agencies to develop new tactics and discover what these new communities want.
Traditional methods of advertising and marketing don’t work in this segment and the use of mainstream media doesn’t make enough of an impact.
‘‘Within the 10 per cent segment of foreign nationals, there...
Subscribe from just €1 for the first month!
With any subscription you will have access to
Unlimited multi-device access to our iPad, iPhone and Android Apps
Unlimited access to our eReader library
Exclusive daily insight and opinion seven days a week
Create alerts to never miss a subject that matters to you
Get access to exclusive offers for subscribers on gifts and experiences
Get content from Business Post, Business Post Magazines, Connected, Tatler and Food & Wine