Advertisers target captive gamers' market

The new-generation computer games, such as Halo 2, Grand Theft Auto: San Andreas and The Getaway: Black Monday, are set to be among the most popular gifts this Christmas.

4th December, 2004

The new-generation computer games, such as Halo 2, Grand Theft Auto: San Andreas and The Getaway: Black Monday, are set to be among the most popular gifts this Christmas.

Fighting for space amid the virtual car chases and shoot-'em-ups are real brands that are using in-game advertising to reach a high-spending, influential group of young people.

Ireland is a key market for the €19 billion global electronic games market. Per capita ownership of the PlayStation2 (PS2)...

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