Advertisers hit out at controls

Irish advertisers need fewer rules and more cost awareness, says Association of Advertisers chief executive Ed McDonald

10th January, 2009

This must be a tricky time to be a lobbyist for advertising. With so much economic gloom, there’s little sympathy for companies whose job it is to encourage people to buy more.

What’s more the political climate is imposing more restrictions on the kinds of advertising messages deemed acceptable, particularly in the hard-to-defend area of food, but also - as the recent ban on a Christmas ad from Veritas showed - in areas...

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