Monday April 6, 2020

Advertisers face legal obstacles

Advertisers must negotiate a legal mine field when they communicate with customers, particularly if they decide to use digital technologies or try to make comparisons with their competitors in their marketing.

14th February, 2009

That was the warning last week from Dublin solicitors’ firm Beauchamps, which hosted a seminar about advertising and the law.

Maureen Daly, partner and head of technology and intellectual property at Beauchamps, said that advertising was subject to the 2007 Consumer Protection Act, the 2007 Misleading and Comparative Marketing Communications Regulations and the 1996 Trade Marks Act, as well as many codes and legislation that affect particular sectors, such as alcohol and children’s advertising.

Other...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader

Trial

€1

Unlimited Access for 1 Month

Then €19.99 a month after the offer period.

Get basic
*New subscribers only
You can cancel any time.

Annual

€200

€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.

Quarterly

€55

€42

90 Day Pass

You can cancel any time.

Team Pass

Get a Business Account for you and your team

Share this post

Related Stories

The best writing and and the biggest stories of 2019 from the Business Post

Richie Oakley | 3 months ago

Denis O’Brien is back in court, residents continue to fight the Council on halting site and a row surfaces in government over rent control proposals

Leanna Byrne | 4 years ago