Advertisers face legal obstacles

Advertisers must negotiate a legal mine field when they communicate with customers, particularly if they decide to use digital technologies or try to make comparisons with their competitors in their marketing.

14th February, 2009

That was the warning last week from Dublin solicitors’ firm Beauchamps, which hosted a seminar about advertising and the law.

Maureen Daly, partner and head of technology and intellectual property at Beauchamps, said that advertising was subject to the 2007 Consumer Protection Act, the 2007 Misleading and Comparative Marketing Communications Regulations and the 1996 Trade Marks Act, as well as many codes and legislation that affect particular sectors, such as alcohol and children’s advertising.


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