Advertisers face legal obstacles

Advertisers must negotiate a legal mine field when they communicate with customers, particularly if they decide to use digital technologies or try to make comparisons with their competitors in their marketing.

14th February, 2009

That was the warning last week from Dublin solicitors’ firm Beauchamps, which hosted a seminar about advertising and the law.

Maureen Daly, partner and head of technology and intellectual property at Beauchamps, said that advertising was subject to the 2007 Consumer Protection Act, the 2007 Misleading and Comparative Marketing Communications Regulations and the 1996 Trade Marks Act, as well as many codes and legislation that affect particular sectors, such as alcohol and children’s advertising.

Other...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader

Trial

€1

Unlimited Access for 1 Month, €19.99 Monthly thereafter

Get basic

*New subscribers only

You can cancel any time.

Annual

€200

€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.

Quarterly

€55

€42

90 Day Pass

You can cancel any time.

2 Yearly

€315

€248

Unlimited Access for 2 Years

You can cancel any time.

Team Pass

Get a Business Account for you and your team

Share this post

Related Stories

The year in review

Legacy Richie Oakley 1 year ago

Newsround: What Thursday’s papers say

Legacy Leanna Byrne 5 years ago

More cycle routes, expansion of Luas to Bray and new bus network proposed

Legacy Digital Desk 5 years ago