Adidas/Reebok ready to challenge Nike

Nike is rarely toasted in the headquarters of European sports giant Adidas-Salomon.

6th August, 2005

But the German company's management must be saluting the Greek god of victory after buying rival firm Reebok last week.

The €3.1 billion surprise takeover means Adidas is closing the gap on industry leader Nike in the lucrative athletic gear market. Herbert Hainer, chief executive ofAdidas, said: “It is definitely a once-in-alifetime opportunity, a perfect fit for both companies and a milestone in the industry.”

Together, Nike, Adidas and Reebok account for 71...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader

Trial

€1

Unlimited Access for 1 Month

Get basic

*New subscribers only

You can cancel any time.

Annual

€200

€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.

Quarterly

€55

€42

90 Day Pass

You can cancel any time.

2 Yearly

€315

€248

Unlimited Access for 2 Years

You can cancel any time.

Team Pass

Get a Business Account for you and your team

Share this post

Related Stories

The year in review

Legacy Richie Oakley 1 year ago

Newsround: What Thursday’s papers say

Legacy Leanna Byrne 5 years ago

More cycle routes, expansion of Luas to Bray and new bus network proposed

Legacy Digital Desk 5 years ago