Friday August 7, 2020

Adidas/Reebok ready to challenge Nike

Nike is rarely toasted in the headquarters of European sports giant Adidas-Salomon.

6th August, 2005

But the German company's management must be saluting the Greek god of victory after buying rival firm Reebok last week.

The €3.1 billion surprise takeover means Adidas is closing the gap on industry leader Nike in the lucrative athletic gear market. Herbert Hainer, chief executive ofAdidas, said: “It is definitely a once-in-alifetime opportunity, a perfect fit for both companies and a milestone in the industry.”

Together, Nike, Adidas and Reebok account for 71...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader



Unlimited Access for 1 Month

Then €19.99 a month after the offer period.

Get basic
*New subscribers only
You can cancel any time.



€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.




90 Day Pass

You can cancel any time.

2 Yearly



Unlimited Access for 2 Years

This product does not auto-renew

Team Pass

Get a Business Account for you and your team

Share this post

Related Stories

The best writing and and the biggest stories of 2019 from the Business Post

Richie Oakley | 7 months ago

Denis O’Brien is back in court, residents continue to fight the Council on halting site and a row surfaces in government over rent control proposals

Leanna Byrne | 4 years ago