Ad spend dips to match France
Digital advertising remains the big focus of the media industry, writes Catherine O’Mahony
Irish advertising spend per capita is falling to levels well below those in Britain and closer to the traditionally smaller marketing regions of France, Spain and Italy, one leading buyer has said.
According to Alan Cox, chief executive of one of the biggest media buying groups, Core Media, brands look set to spend no more than $214 per head of population on Irish advertising this year.
That’s on a par with France’s $218-a-head investment and slightly...
Subscribe from just €1 for the first month!
With any subscription you will have access to
Unlimited multi-device access to our iPad, iPhone and Android Apps
Unlimited access to our eReader library
Exclusive daily insight and opinion seven days a week
Create alerts to never miss a subject that matters to you
Get access to exclusive offers for subscribers on gifts and experiences
Get content from Business Post, Business Post Magazines, Connected, Tatler and Food & Wine