The Irish advertising spend has a chance of tipping the €2 billion mark by the end of 2007, following a very strong start to the year.
Media buyers say the outlook for the second half of 2007 is good, and that the summer has seen more advertising activity than anticipated partly because of the poor weather.
Traditionally, about 60 per cent of the annual spend is undertaken in the latter six months of every year, with the...
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