Advertising industry vet e ran Jim Donnelly gave a rare interview last week to challenge industry talk of a 40-50 per cent drop in advertising business this year.
Donnelly, a founder of DDFH&B and chairman of the group, said these figures were exaggerated, and his best estimate was that most agencies had experienced declines in activity of 10-25 per cent this year. ‘‘I believe anyone whose business is down 40-50 per cent has been very...
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