Ad market steadies as TV sales receive a boost
Ireland's advertising market has stabilised this year, with a pick-up in the TV market in the first five months, according to audience measurement firm Nielsen Ireland.
Ireland's advertising market has stabilised this year, with a pick-up in the TV market in the first five months, according to the latest figures from audience measurement firm Nielsen Ireland.
In the five months to May, the spend on advertising across all key media was down by a marginal 0.4 per cent at €314 million (excluding online spend). Ad spend dropped by 6.6 per cent in the same period of 2012.
Television, the second- largest advertising medium, showed...
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