Ireland's advertising market has stabilised this year, with a pick-up in the TV market in the first five months, according to the latest figures from audience measurement firm Nielsen Ireland.
In the five months to May, the spend on advertising across all key media was down by a marginal 0.4 per cent at €314 million (excluding online spend). Ad spend dropped by 6.6 per cent in the same period of 2012.
Television, the second- largest advertising medium, showed...
Subscribe from just €1 for the first month!
All Digital Access + eReader
Unlimited Access for 1 Month
Then €19.99 a month after the offer period.
€149 For the 1st Year
Unlimited Access for 1 Year
90 Day Pass
Unlimited Access for 2 Years
Get a Business Account for you and your team