Thursday October 1, 2020

Ad market steadies as TV sales receive a boost

Ireland's advertising market has stabilised this year, with a pick-up in the TV market in the first five months, according to audience measurement firm Nielsen Ireland.

6th July, 2013
Geraldine O'Leary.

Ireland's advertising market has stabilised this year, with a pick-up in the TV market in the first five months, according to the latest figures from audience measurement firm Nielsen Ireland.

In the five months to May, the spend on advertising across all key media was down by a marginal 0.4 per cent at €314 million (excluding online spend). Ad spend dropped by 6.6 per cent in the same period of 2012.

Television, the second- largest advertising medium, showed...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader

Trial

€1

Unlimited Access for 1 Month

Then €19.99 a month after the offer period.

Get basic
*New subscribers only
You can cancel any time.

Annual

€200

€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.

Quarterly

€55

€42

90 Day Pass

You can cancel any time.

2 Yearly

€315

€248

Unlimited Access for 2 Years

This product does not auto-renew

Team Pass

Get a Business Account for you and your team

Share this post

Related Stories

The best writing and and the biggest stories of 2019 from the Business Post

Richie Oakley | 9 months ago

Denis O’Brien is back in court, residents continue to fight the Council on halting site and a row surfaces in government over rent control proposals

Leanna Byrne | 4 years ago