Ad market decline to bottom out in 2010

The advertising market will consolidate in 2010 with an overall drop of just 3 per cent, according to Carat Ireland, one of the biggest buyers in the country, writes Catherine O’Mahony.

30th January, 2010

The advertising market will consolidate in 2010 with an overall drop of just 3 per cent, according to Carat Ireland, one of the biggest buyers in the country, writes Catherine O’Mahony.

This would leave the industry worth a total of €834 million, with print still the largest element at €302 million, followed by TV at €225 million and radio at €125 million. Carat said online advertising would drop in line with the market to €102...

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