Ad market cools off this autumn

The last quarter of the year is usually the strongest for advertising, but the last few weeks have seen an unexpectedly steep fall in ad spending.

29th September, 2012
Ciaran Cunningham, chief executive of Carat. Photo: Maura Hickey

The last quarter of the year is usually the strongest for advertising, but the last few weeks have seen an unexpectedly steep fall in ad spending.

As reported in this newspaper last week, TV3 believes television advertising could be down by as much as 10 per cent for the last quarter, and advertising insiders say all media are facing this unexpected squeeze. The exception to this is digital, which dipped uncharacteristically during the summer, but...

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