Ad group WPP expects Olympics boost in 2012

WPP, the world's biggest advertising group, has said it expects a revenue boost of at least four per cent this year from existing business because of the London Olympics and US presidential election.

1st March, 2012
Ad group WPP expects Olympics boost in 2012
Martin Sorrell: expecting Olympics boost.

WPP, the world's biggest advertising group, has said it expects a revenue boost of at least four per cent this year from existing business because of the London Olympics and US presidential election.

It achieved 7.4 per cent sales growth to stg£10 billion in 2011.

"One cloud on the horizon is what happens in 2013, post the election in the United States," chief executive Martin Sorrell told Bloomberg Television. "We are seeing a more muted growth...

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