Ad figures up 11.6%

Advertising spend figures for the first six months of 2006 show an 11.6 per cent increase.

19th August, 2006

Advertising spend figures for the first six months of 2006 show an 11.6 per cent increase. However, the comparison is not direct, as this year’s numbers include internet advertising for the first time.

Cinema showed the highest year-on-year increase, 25 per cent, with advertisers spending an estimated €4.9 million on the medium so far this year. Outdoor is up 13.2 per cent and television up 12.6 per cent.

May was the highest spending month so far this year,...

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