Sunday September 27, 2020

Ad execs expect brave new market

All but the most cutting-edge areas of the marketing world experienced steep declines in the first half of 2009. Catherine O’Mahony asked a cross-section of advertising executives for their views on the state of the market.

4th July, 2009

All but the most cutting-edge areas of the marketing world experienced steep declines in the first half of 2009. Catherine O’Mahony asked a cross-section of advertising executives for their views on the state of the market.

I would describe the position of the current business environment as somewhere between challenging (a cliche, I know) and crippling. There are major factors at play that will affect the Irish communications agency landscape. Orlaith Blaney, managing director,...

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