Ad chief vows to lead obesity fight

Obesity is the new black for the advertising industry, as it replaces tobacco and alcohol as the biggest issue of concern for companies, consumers and government.

7th April, 2007

Obesity is the new black for the advertising industry, as it replaces tobacco and alcohol as the biggest issue of concern for companies, consumers and government.

The subject is very much on the mind of Sean McCrave, who took over this year as chief executive of the Institute of Advertising Practitioners in Ireland (IAPI), working alongside its new president, Leo Burnett’s Shane McGonigle.

IAPI has already worked with advertisers and government to devise...

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