Ad campaign aids both bank and customers

A two-pronged approach to its advertising campaign has seen AIB drive brand awareness for both the bank and SME clients.

5th May, 2012
Fiona Curtin, head of advertising, personal and business banking, AIB.

A two-pronged approach to its advertising campaign has seen AIB drive brand awareness for both the bank and SME clients.

The bank has taken the unusual step of giving a chunk of its advertising budget back to its SME customers

In autumn 2011, after a national appeal to its branches for suggestions and applications, AIB launched its television ad campaign for SMEs.

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