Ad agencies see market uplift

Tania Banotti, the new chief executive of the Institute of Advertising Practitioners in Ireland, is planning for change, writes Siobhán Brett.

7th September, 2013
Tania Banotti, Iapi chief executive: 'At the end of the day, we're all shopping in the same pool.' Photo: Feargal Ward

Some 60 per cent of Irish ad agencies forecast growth this year, according to an industry census published last week by the Institute of Advertising Practitioners in Ireland - the first in five years.

"It was a regrettable thing," said Iapi chief executive Tania Banotti of the hiatus. Banotti, who was appointed last year, put it down to "resources, other things". As a result, she prioritised the 2013 census, an important foundation for other change she...

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