Wednesday February 26, 2020

AA's explosive Euro 500k ad campaign

AA Ireland has invested around €500,000 in its first-ever television ad campaign for home insurance, a product it has been providing for 30 years.

20th April, 2014
A still from AA's new advert, to run online and on TV.

AA Ireland has invested around €500,000 in its first-ever television ad campaign for home insurance, a product it has been providing for 30 years.

The ad campaign, currently on-air and online, has attempted to set itself apart from others like it by avoiding a ''fear-based approach and opting instead for a message that hinges on preparation and comfort. It is due to run until mid-May. Creative work was carried out by Brando, with media-buying by Clear...

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