A Sterling deal from BMW

Since taking over as importer, BMW Ireland - a subsidiary of factory owned BMW UK - has become the most inventive and nimble footed of the importer clan.

22nd August, 2009

Since taking over as importer, BMW Ireland - a subsidiary of factory owned BMW UK - has become the most inventive and nimble footed of the importer clan.

Last year, when the calculation base of car taxation changed from simple but crude engine capacity to a graduated scale based on carbon emissions, BMW Ireland was first out of the blocks to announce its new price structure.

Thanks to the company’s Efficient Dynamics technologies, which reduce...

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