A sensitive business

When Joanna Gardiner became marketing manager of Ovelle, her grandfather’s pharmaceutical company, almost a decade ago, she immediately saw the opportunity for a range of products that were ‘‘not just sticky ointments’’.

7th June, 2008

When Joanna Gardiner became marketing manager of Ovelle, her grandfather’s pharmaceutical company, almost a decade ago, she immediately saw the opportunity for a range of products that were ‘‘not just sticky ointments’’.

The company had, since 1934, produced products such as calamine lotion, zinc ointment and Silcock’s base. Joanna knew the product range needed a major revamp to survive in the 21st century, and set about developing a range...

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