A responsibility to the community
The recession is pushing corporate social responsibility to the back of the business agenda, but firms with an eye on long-term sustainability know it should be embraced, writes Catherine O’Mahony
Insurance group Allianz has earned its corporate social responsibility (CSR) stripes in this country. ] There’s a green element to its recently-built headquarters off Dublin’s Merrion Road; it features a natural air-conditioning system that is 70 per cent more energy-efficient than most systems, and which was built to reflect the insurer’s global sustainability ethos.
Allianz Ireland has also, for many years, devoted an unusually large chunk of its marketing budget -...
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