A Mad sponsorship deal

Wine brand Santa Rita has announced that it will sponsor the fifth season of TV drama Mad Men, which begins on Friday at 10pm on RTE Two. The sponsorship will run for 13 weeks and will involve the scr

1st September, 2012
Pictured are Gary Daly, managing director, Irish International Proximity; Liz Fleming, account director, Initiative Media; Terry Pennington, commercial director (UK & Ireland), Santa Rita wines; Sylvia Cawley, account manager, Initiative Media, and Anna Slevin, group sales manager, RTE.

Wine brand Santa Rita has announced that it will sponsor the fifth season of TV drama Mad Men, which begins on Friday at 10pm on RTE Two. The sponsorship will run for 13 weeks and will involve the screening of four originally-produced stings that reflect the New York lifestyle of the 1960s.

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