A lucrative trip online
Caroline Malone spotted an opportunity to set up an online travel magazine when she noted the steady migration of advertising spend from print to the internet.
**What it does:** consumer travel site
**Why it works:** "Once you start proving that there is revenue available, that is ironically when people start becoming interested in investing and offering you money. Make sure your business plan works and stands up - it really does come back to that." *- Caroline Malone*
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