Trends, Fintan Smyth says, can be dangerous things. They tell us what to want and then what to buy and, before long, everyone is just the same as everybody else.
‘‘People are more comfortable buying the things that everyone buys and have less confidence making their own decisions,” says Smyth. ‘‘In Ireland, we were so brand-driven as we were becoming rich. We had a lack of confidence, so just went for brands. That’s still the...
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