Friday September 18, 2020

A fresh start for Oddbins

In the swinging London of the 1960s, small independent wine shops and boutiques sprang up to cater for the explosion of youth culture. Into this whirlwind of change came a young man called Ahmed Pochee, who would change wine retailing forever.

11th April, 2009

In the swinging London of the 1960s, small independent wine shops and boutiques sprang up to cater for the explosion of youth culture. Into this whirlwind of change came a young man called Ahmed Pochee, who would change wine retailing forever.

He was a maverick and an outsider, whose Indian father and British mother instilled in him a passion for business. He worked in the restaurant and wine trade, building up contacts across London’s clubs...

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