A dose of British corporate reality

In the last of ten articles about online retailer Baby Elephant, Cillian Barry explains why breaking into Britain isn’t easy

4th June, 2011

It’s been nine months since the birth of our second baby, and this is my final article detailing the ups and downs of a newborn child and a newborn business.

Backin September I ambitiously, and probably foolishly, set a sales target for Baby Elephant in Britain. As the months went by, some people noticed that my mentions of business in Britain became shorter and more infrequent; I was quietly hoping you might forget...

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