Friday November 27, 2020

A clear picture of the future

Panasonic is sharpening its focus, writes Adrian Weckler.

17th February, 2013
Laurent Abadie, chief executive in Europe, Panasonic.

As digital cameras and smartphones start to fall below the €100 mark, some companies are rethinking their approach to market segments they once dominated.

One such company is Panasonic, the Japanese firm that ranks alongside Sony as one of the world's venerable blue chip electronics manufacturers. The company, best known here for its Viera televisions and Lumix cameras, is changing the direction of its business, from having a finger in every category, to specialising in...

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