98FM pulls out stops with new €500k ad campaign

Dublin radio station 98FM is spending €500,000 on one of the biggest marketing campaigns in its history, featuring presenter Ray Foley.

27th April, 2013
Cliona Hayes, marketing director, 98FM. Photo: Tony O'Shea

Dublin radio station 98FM is spending €500,000 on one of the biggest marketing campaigns in its history.

The campaign will feature presenter Ray Foley, who moved from fellow Communicorp station Today FM to 98FM last November.

Cliona Hayes, 98FM's marketing director, said: "We've gone through a lot of schedule changes at 98FM in the past few months and we're at a place now where we're really confident in our product. We have Ray Foley in...

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