Tuesday July 7, 2020

98FM pulls out stops with new €500k ad campaign

Dublin radio station 98FM is spending €500,000 on one of the biggest marketing campaigns in its history, featuring presenter Ray Foley.

27th April, 2013
Cliona Hayes, marketing director, 98FM. Photo: Tony O'Shea

Dublin radio station 98FM is spending €500,000 on one of the biggest marketing campaigns in its history.

The campaign will feature presenter Ray Foley, who moved from fellow Communicorp station Today FM to 98FM last November.

Cliona Hayes, 98FM's marketing director, said: "We've gone through a lot of schedule changes at 98FM in the past few months and we're at a place now where we're really confident in our product. We have Ray Foley in...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader

Trial

€1

Unlimited Access for 1 Month

Then €19.99 a month after the offer period.

Get basic
*New subscribers only
You can cancel any time.

Annual

€200

€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.

Quarterly

€55

€42

90 Day Pass

You can cancel any time.

Team Pass

Get a Business Account for you and your team

Share this post

Related Stories

The best writing and and the biggest stories of 2019 from the Business Post

Richie Oakley | 6 months ago

Denis O’Brien is back in court, residents continue to fight the Council on halting site and a row surfaces in government over rent control proposals

Leanna Byrne | 4 years ago