Thursday April 2, 2020

98FM is going back to its roots

The ‘FM’ in 98FM’s branding has returned after a two-year absence be cause it ‘‘just works’’, according to chief executive Chris Doyle.

5th June, 2010

The ‘FM’ in 98FM’s branding has returned after a two-year absence be cause it ‘‘just works’’, according to chief executive Chris Doyle.

The Dublin station last week unveiled a brand refresh, which returned the traditional radio acronym to its name, having dropped it in 2008 to become Dublin’s 98.

Doyle said that market research showed strong brand awareness behind the 98FM name, with most people still using...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader

Trial

€1

Unlimited Access for 1 Month

Then €19.99 a month after the offer period.

Get basic
*New subscribers only
You can cancel any time.

Annual

€200

€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.

Quarterly

€55

€42

90 Day Pass

You can cancel any time.

Team Pass

Get a Business Account for you and your team

Share this post

Related Stories

The best writing and and the biggest stories of 2019 from the Business Post

Richie Oakley | 3 months ago

Denis O’Brien is back in court, residents continue to fight the Council on halting site and a row surfaces in government over rent control proposals

Leanna Byrne | 4 years ago