5 essential ingredients that every startup needs

The right formula for setting up a company can be hard to pin down. We ask one successful entrepreneur for the 5 essential ingredients that every startup needs.

19th July, 2012
"When people really excel at something it is because they have a passion for it," said Eamon Leonard.

The right formula for setting up a company can be hard to pin down. While you may have a great idea for a product or service, the road to market can be long and arduous.

So what does it take to make it as a successful startup? We spoke to Eamon Leonard, VP of Engineering at [Engine Yard](http://engineyard.com) and founder of [orchestra.io](http://orchestra.io) which was sold to Engine Yard in 2011, about the five essential ingredients...

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