Wednesday August 12, 2020

4FM to rebrand in bid to boost audience figures

The over-45s radio station 4FM is reinventing itself, and will be renamed Classic Hits 4FMin a bid to boost its audience.

28th May, 2011

The over-45s radio station 4FM is reinventing itself, and will be renamed Classic Hits 4FMin a bid to boost its audience.

Its daytime schedule has been overhauled in virtually every segment.

From tomorrow, there is a new music-driven breakfast show, which will be presented by Jim McCabe, formerly of the Strawberry Alarm Clock on FM104,while Robbie Fogarty, of 98FM,will be on from 10am until lunchtime.

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