3’s numbers add up

Head of Irish operations at mobile phone operator 3 Robert Finnegan believes more price-conscious times are better for his business

3rd October, 2009

Recessions mean different things to different people. For many, they represent job losses, pay cuts and general gloom. For Robert Finnegan, however, the current downturn has spelled an end to what he calls ‘‘the short-term profit terrorism’’ that has been inflicted on Irish consumers for far too long.

Finnegan is not prone to misplaced optimism. But for the head of the Irish operation of 3,the country’s fourth-largest mobile phone operator, the...

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