Friday October 23, 2020

3e aims to crowd source new identity

3e, the entertainment channel operated by TV3, is set for a major ''brand refresh in the coming months.

15th June, 2014

3e, the entertainment channel operated by TV3, is set for a major “brand refresh” in the coming months. Rather than reforming the brand from the top down, the broadcaster said it was attempting to crowdsource its new identity.

As part of the 3e “accelerator programme”, students have been invited to make submissions as to how 3e should look and feel as a brand and to submit ideas for new station idents (channel IDs)...

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