Wednesday September 23, 2020

3 and 6 set to make sweet music together

Mobile network 3 has kicked off what promises to be a costly year by agreeing to sponsor two music programmes for 12 months on new TV station Channel 6.

15th April, 2006

Mobile network 3 has kicked off what promises to be a costly year by agreeing to sponsor two music programmes for 12 months on new TV station Channel 6.

The company has spent €650,000 on advertising in its first quarter, mainly directed to outdoor and radio.

The move reflects the brand’s planned entry into the pre-paid phone market later this year, which will require it to target younger customers.

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