Mobile network 3 has kicked off what promises to be a costly year by agreeing to sponsor two music programmes for 12 months on new TV station Channel 6.
The company has spent €650,000 on advertising in its first quarter, mainly directed to outdoor and radio.
The move reflects the brand’s planned entry into the pre-paid phone market later this year, which will require it to target younger customers.
Subscribe from just €1 for the first month!
All Digital Access + eReader
Unlimited Access for 1 Month
Then €19.99 a month after the offer period.
€149 For the 1st Year
Unlimited Access for 1 Year
90 Day Pass
Unlimited Access for 2 Years
Get a Business Account for you and your team