A public/private marketing initiative worth €1 million has been launched to reposition Dublin as a tourist destination.
The campaign, “A Breath of Fresh Air for Dublin”, was launched today by Minister for Transport, Tourism and Sport, Pascal Donohue. It was redesigned to show Dublin as a must-see destination instead of just a party city.
The €1 million earmarked for the first phase of the campaign was funded by Fáilte Ireland, the four...
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