Tuesday September 22, 2020

1 in 5 marketers spends 50% of budget online

Irish marketing executives are spending more of their marketing budgets online, according to a major new survey.

31st May, 2012
Mobile marketing: on the rise

Irish marketing executives are spending more of their marketing budgets online, according to a major new survey.

The 2012 Irish Digital Marketing Sentiment Survey has found that one in five (19.6%) of marketers spent more than half their marketing budgets online, while one in three used mobile marketing.

The annual survey, published by AMAS in partnership with the Marketing Institute of Ireland, is the most extensive of its kind undertaken among Irish marketing professionals.

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