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Taking the smart approach to customer data

Taking the smart approach to customer data

Data-driven age is boon to marketers

B2B posts good results with direct mail

B2B posts good results with direct mail

Targeted marketing activity is on the up

How to ensure your business is data savvy

How to ensure your business is data savvy

All the analytics in the world can’t save you money if your data is bad

An Post Smart Marketing awards

An Post Smart Marketing awards

Strategies evolving to encompass a multi-channel approach

New skillsets at Core of connected marketing

New skillsets at Core of connected marketing

PR, marketing and advertising begin to merge

Agile, adaptable CRM can point the way forward

Agile, adaptable CRM can point the way forward

Companies of all sizes can find a Sage subscription to suit their size, and a third-party add-on to fit their line of work

Leveraging the little things matters

Leveraging the little things matters

CRM puts you in the driving seat

CRM puts you in the driving seat

Giving the customer control

Giving the customer control

It might not seem intuitive to let your customers dictate your schedule – but then again, they know better than you if your visit will be wasted

Getting action out of online interaction

Getting action out of online interaction

Customers rarely want to spend time on hold to your call centre, but they’re glad to talk to you on social media. How do you harness that?

Irish firms are prepared to invest in improvement

Irish firms are prepared to invest in improvement

Provident CRM boss Gary Cullen believes Irish companies now have an opportunity to look at how they could do their jobs better

Storm gets to grips with CRM’s dynamic new applications

Storm gets to grips with CRM’s dynamic new applications

The next generation of Customer Relationship Management can be used with any aspect of business

Building dynamic business relationships

Building dynamic business relationships

Microsoft Dynamics has taken customer relationship management to the next level, with cloud functionality expanding collaboration, and a focus on removing the oppression from key performance indicators

Online learning is the present – not the future

Online learning is the present – not the future

The number of online degrees and classes is growing all the time

A flexible Msc on Managing Risk for professional learners

A flexible Msc on Managing Risk for professional learners