Sport Money means medals, yes – but it also means ‘value alignment’ For Olympians, receiving state funding means athletes can afford to wait to choose commercial sponsors that truly share their values – which benefits both parties
Sports Sponsorship Media: Sponsorship now about more than just the ‘spondulicks’ for sports starsTop-tier athletes Kellie Harrington and Ellen Keane embody an increasing trend of sports stars demanding those they partner with should meet certain ethical and social standards