watches

UK luxury watchmaker Bremont taps new CEO who relaunched market-leading Tudor brand

Davide Cerrato will take on the role of chief executive officer and join the board of the UK’s largest independent maker of luxury watches

Davide Cerrato is credited with relaunching Rolex’s sister brand Tudor for the international market and previously headed the watch division at Montblanc. Image: Montblanc

Bremont, the UK watch brand backed by billionaire Bill Ackman, hired the industry executive credited with relaunching the popular Tudor Black Bay as its new CEO.

Davide Cerrato will take on the role of chief executive officer and join the board of the UK’s largest independent maker of luxury watches, Bremont said in a statement.

Cerrato is credited with relaunching industry giant Rolex’s sister brand Tudor for the international market over a decade ago. As ...