Trends

This high street handbag has been named fashion’s hottest product of the year to date – and it costs €15

Uniqlo’s Round Mini shoulder bag is the most popular fashion item of the year according to fashion-tech platform Lyst, and its TikTok virality has played a big part

Beating brands like Bottega Veneta, Alaïa, and Rick Owens to first place and priced at €14.90, it is the cheapest product to ever be featured in The Lyst Index

Whether walking down the street or scrolling through Instagram, chances are you’ve spotted fashion’s favourite item of recent times: the Uniqlo Round Mini shoulder bag.

The bag doesn’t just feel like it’s everywhere, the numbers are telling us so. The bag was named fashion’s hottest product of the year to date according to The Lyst Index report published yesterday, a quarterly publication by the fashion-tech company and shopping app Lyst.

Beating brands like Bottega Veneta, ...