collaborations

This affordable luxury collaboration is your ticket to a summer wardrobe – here’s Irish Tatler’s top picks under €300

A limited edition capsule collection between Parisian cult brand Maje and Miami jewellery brand Éliou is the latest coveted collaboration to hit the affordable luxury market

Maje’s quintessential French-girl feel is given a contemporary, summer refresh with the addition of bohemian accents, crochet details, and cheery colourways

The affordable luxury space has been dialling up its impact in recent years, and out of it has come a number of collaborations that have found the sweet spot and thrived in the market.

There was the Sézane x Sea New York collaboration at the start of spring, Ganni and Barbour’s outerwear collection in November, and Staud’s partnership with New Balance during summer last year.

The appeal is, of course, the designer feel without the hefty price tag, and this week, a limited edition capsule collection between Parisian cult brand Maje and Miami-based jewellery brand Éliou is the latest coveted collaboration to grace the affordable luxury market, with everything under €300.